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~person:"Sheth, Jagdish N."
~subject:"Acceptability"
~subject:"Market research"
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Acceptability
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10
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Rajan Varadarajan
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29.03.1996
1
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Absatzweg
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Sheth, Jagdish N.
Hawkins, Del I.
6
Peter, Jerome Paul
6
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5
Donnelly, James H.
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Herrmann, Andreas
5
Homburg, Christian
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Malhotra, Naresh K.
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Ottawa, Marco
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Peñaloza, Lisa
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Pride, William M.
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Rietz, Christian
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Simon, Hermann
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Kumar, V.
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice : JMTP
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Legends in marketing
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ECONIS (ZBW)
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A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
3
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
4
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
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