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~person:"Sheth, Jagdish N."
~subject:"Globalization"
~type:"article"
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The antecedents and consequences of integrated global marketing
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Best practices in international marketing
,
(pp. 3-15)
.
2002
Persistent link: https://www.econbiz.de/10001680872
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