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~person:"Sheth, Jagdish N."
~subject:"Internet marketing"
~subject:"Marketingtheorie"
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Internet marketing
Marketingtheorie
Marketing management
41
Marketingmanagement
41
Marketing theory
13
Consumer behaviour
10
Konsumentenverhalten
10
Marketing
9
Beziehungsmarketing
5
Relationship marketing
5
Marktforschung
4
Rajan Varadarajan
4
Emerging economies
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Internationales Marketing
3
Market research
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Schwellenländer
3
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Strategisches Management
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Corporate Social Responsibility
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Emerging markets
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29.03.1996
1
Absatz
1
Absatzweg
1
Acceptability
1
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1
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1
Awareness
1
B-to-B-Marketing
1
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Sheth, Jagdish N.
Kotler, Philip
28
Keller, Kevin Lane
16
Homburg, Christian
15
Perreault, William D.
9
Chaffey, Dave
8
Kleinaltenkamp, Michael
8
Kumar, V.
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Aghazadeh, Hashem
6
Fritz, Wolfgang
6
Karjaluoto, Heikki
6
Kollmann, Tobias
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Mullins, John W.
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Ozuem, Wilson
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Smith, Katherine Taken
6
Cannon, Joseph P.
5
Dibb, Sally
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Frost, Raymond
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Grönroos, Christian
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Kirchgeorg, Manfred
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Ko, Eunju
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Pilarczyk, Bogna
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Ryan, Damian
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Adeola, Ogechi
4
Baker, Stephen
4
Bruhn, Manfred
4
Ceyp, Michael
4
Freiling, Jörg
4
Grewal, Dhruv
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Lehmann, Donald R.
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Lepkowska-White, Elzbieta
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Legends in marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
5
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
6
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
7
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
8
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
9
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
10
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
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