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~person:"Sheth, Jagdish N."
~subject:"Marketingtheorie"
~subject:"Strategic management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Sheth, Jagdish N.
Tadajewski, Mark
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9
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Legends in marketing
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ECONIS (ZBW)
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1
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
3
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
4
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
5
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
6
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
7
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
8
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
9
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
10
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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