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~person:"Sheth, Jagdish N."
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Consumer behaviour
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Sheth, Jagdish N.
Holbrook, Morris B.
174
Holbrook, Morris B
20
Holbrook, Morris
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Addis, Michela
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Schindler, Robert M.
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Legends in consumer behavior
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ECONIS (ZBW)
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"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010513827
Saved in:
2
Quantitative methods : MDS, MDA, CCA, and beyond
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504955
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3
Nostalgia and age-related preferences
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504958
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4
Esthetics and tastes, Part II: effects of personality, class, and expertise
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504962
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5
Emotions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504982
Saved in:
6
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504990
Saved in:
7
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
Saved in:
8
Inspirational applications, Part II: scholarship and creativity
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505775
Saved in:
9
Inspirational applications, Part I: marketing education
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505778
Saved in:
10
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
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