//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sheth, Jagdish N."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
50
Marketingtheorie
50
Marketing management
13
Marketingmanagement
13
Beziehungsmarketing
11
Relationship marketing
11
Marketing
10
Paul E. Green
7
Internationales Marketing
5
International marketing
4
Conjoint analysis
3
Conjoint-Analyse
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Market research
3
Marktforschung
3
Naresh K. Malhotra
3
Retail trade
3
Business ethics
2
Competitive advantage
2
Consumer behaviour
2
Economic history
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Multivariate Analyse
2
Multivariate analysis
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Scientific method
2
Supplier relationship management
2
Theorie
2
Theory
2
USA
2
United States
2
Unternehmensethik
2
Wettbewerbsvorteil
2
Wirtschaftsgeschichte
2
Wissenschaftliche Methode
2
Aufsatzsammlung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
44
Article
6
Type of publication (narrower categories)
All
Festschrift
19
Collection of articles of several authors
18
Collection of articles written by one author
18
Sammelwerk
18
Sammlung
18
Mehrbändiges Werk
6
Multi-volume publication
6
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatzsammlung
3
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
50
Author
All
Sheth, Jagdish N.
Tadajewski, Mark
78
Hunt, Shelby D.
51
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Wierenga, Berend
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
more ...
less ...
Published in...
All
Legends in marketing
40
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Handbook of relationship marketing
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
more ...
less ...
Source
All
ECONIS (ZBW)
50
Showing
1
-
10
of
50
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
4
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
5
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
6
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
7
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
8
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
9
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
10
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->