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~person:"Shimul, Anwar Sadat"
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Consumer behaviour
2
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Luxury goods
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Luxusgüter
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Brand
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Status consumption
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Shimul, Anwar Sadat
Phau, Ian
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Journal of fashion marketing and management
1
Marketing intelligence & planning
1
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Uniqueness and status consumption in Generation Y consumers : does moderation exist?
Butcher, Luke
;
Phau, Ian
;
Shimul, Anwar Sadat
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 673-687
Persistent link: https://www.econbiz.de/10011774650
Saved in:
2
Antecedents and outcomes of brand prominence on willingness to buy
luxury
brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
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