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~person:"Siegert, Gabriele"
~subject:"Mediensektor"
~type_genre:"Conference proceedings"
~type_genre:"Thesis"
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Medien Marken Management : Relevanz, Spezifika und Implikationen einer medienökonomischen Profilierungsstrategie
Siegert, Gabriele
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2001
Persistent link: https://www.econbiz.de/10001495107
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