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~person:"Silberer, Günter"
~subject:"E-commerce"
~subject:"Media usage"
~subject:"Television"
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Silberer, Günter
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Electronic commerce : Grundlagen und Perspektiven
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Gabler Edition Wissenschaft / Interaktives Marketing
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ECONIS (ZBW)
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Nutzung und Wirkung interaktiver Werbung : eine Studie zum Blickverhalten im Internet
Heimbach, Petja
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001550519
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Marketingforschung und Electronic Commerce : die Interaktionsanalyse als innovativer Ansatz der Nutzungsforschung
Silberer, Günter
- In:
Electronic commerce : Grundlagen und Perspektiven
,
(pp. 169-184)
.
2000
Persistent link: https://www.econbiz.de/10001504721
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