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~person:"Simmonds, Lucy"
~subject:"Markenimage"
~subject:"Perception"
~subject:"experimental economics"
~subject:"web design"
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an
eye-tracking
investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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