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~person:"Singh, Jatinder Jit"
~type_genre:"Aufsatz im Buch"
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Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
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Risk reducing portfolio effects : uncertainty avoidance in brand extensions
Hawkins, Matthew A.
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Singh, Jatinder Jit
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 143-149)
.
2013
Persistent link: https://www.econbiz.de/10010191271
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