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~person:"Singh, Ramendra Pratap"
~subject:"Werbung"
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Werbung
Celebrity endorsement
5
Celebrity-Werbung
5
Credibility
4
Glaubwürdigkeit
4
Advertising effects
3
Brand management
3
Markenführung
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Werbewirkung
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Advertising
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Beziehungsmarketing
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Brand image
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Celebrity credibility
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Consumer behaviour
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Konsumentenverhalten
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Markenimage
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Relationship marketing
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Bankgeschäft
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Banking services
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Brand credibility
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Brand equity
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Celebrity
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Celebrity credibility scale
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Celebrity worship
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Commitment
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Dienstleistungsqualität
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Factor analysis
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Faktorenanalyse
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India
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Indien
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Loyalty
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Relationship continuity expectation
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Service quality
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Structural equation model
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Strukturgleichungsmodell
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Trust
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advertisement attitude
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brand attitude
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Singh, Ramendra Pratap
Huber, Frank
4
Meyer, Frederik
4
Chan, Kara
3
Arora, Nilesh
2
Banerjee, Neelotpaul
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Davies, Fiona
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Foroudi, Pantea
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Aa, Eva P. van der
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Global business review
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
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2
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
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