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~person:"Skallerud, Kåre"
~subject:"Germany"
~subject:"Trade fair participation"
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Trade fair participation
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Skallerud, Kåre
Kirchgeorg, Manfred
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
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2
Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
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