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~person:"Skiera, Bernd"
~person:"Staat, Matthias"
~person:"Wiesel, Thorsten"
~subject:"Bilanzielle Bewertung"
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Customer equity : an integral part of financial reporting
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julián
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003684070
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