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~person:"Skiera, Bernd"
~person:"Windrum, Paul"
~subject:"Niche marketing strategy"
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Niche marketing strategy
Nischenstrategie
8
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4
Product life cycle
4
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4
Consumer behaviour
3
Fotoindustrie
3
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Skiera, Bernd
Windrum, Paul
Hammervoll, Trond
8
Toften, Kjell
8
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6
Neiman, Brent
5
Eckert, Jochen
4
Geels, Frank W.
4
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4
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ECONIS (ZBW)
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1
An Analysis of the Importance of the Long Tail in Search Engine Marketing
Skiera, Bernd
-
2014
Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the "long tail", defined in this research as the many less popular keywords employed by users to search the...
Persistent link: https://www.econbiz.de/10013049600
Saved in:
2
Drivers of the long tail phenomenon : an empirical analysis
Hinz, Oliver
;
Eckert, Jochen
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
4
,
pp. 43-69
Persistent link: https://www.econbiz.de/10009127635
Saved in:
3
An analysis of the importance of the long tail in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Saved in:
4
Long Tail
Eckert, Jochen
;
Hinz, Oliver
;
Skiera, Bernd
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 761-765
Persistent link: https://www.econbiz.de/10003908275
Saved in:
5
Heterogenous preferences and new innovation cycles in mature industries : the amateur camera industry 1955 - 1974
Windrum, Paul
- In:
Industrial and corporate change
14
(
2005
)
6
,
pp. 1043-1074
Persistent link: https://www.econbiz.de/10003239688
Saved in:
6
Heterogeneous preferences and new innovation cyles in mature industries : the camera industry 1955-1974
Windrum, Paul
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002576955
Saved in:
7
Heterogeneous preferences and new innovation cycles in mature industries: the camera industry 1955 - 1974
Windrum, Paul
-
2004
Persistent link: https://www.econbiz.de/10013432669
Saved in:
8
Is product life cycle theory a special case? : Dominant designs and the emergence of market niches through coevolutionary-learning
Windrum, Paul
- In:
Structural change and economic dynamics : SC+ED
9
(
1998
)
1
,
pp. 109-134
Persistent link: https://www.econbiz.de/10001338359
Saved in:
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