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~person:"Smidts, Ale"
~source:"econis"
~subject:"Kommunikation"
~subject:"Werbewirkung"
~subject:"Werbung"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Psychology & marketing
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ECONIS (ZBW)
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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