//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Smit, Edith G."
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social web"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
2
Social web
2
Advertising effects
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Communication media
1
Consumer behaviour
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentreue
1
Media industries
1
Media multitasking
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Multimedia
1
Werbewirkung
1
composition
1
consumer behavior
1
consumer identity
1
media diary
1
media users
1
multiscreening
1
online brand endorsements
1
prevalence
1
self-construal
1
social media
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
3
Book section
3
Conference paper
2
Language
All
English
2
Author
All
Smit, Edith G.
Indrawati
3
Alleman, James H.
2
Carley, Kathleen M.
2
Chen, Yen-Shen
2
Delcea, Camelia
2
Gloor, Peter A.
2
Gómez-Suárez, Mónica
2
Jazi, Salima
2
Levy, Shalom
2
Nakaya, Joji
2
Schulten, Matthias Bernhard
2
Veloso, Mónica
2
Ababakirov, Azamat
1
Abate, Serafino
1
Abouzeedan, Adli
1
Al Sakinah, Safira
1
Alaraifi, Adel
1
Alegret Cotas, Alejandro
1
Alexander, Matthew
1
Alzamil, Zamil
1
Amann, Carina
1
Andrade, Norberto Nuno Gomes de
1
Apaolaza, Vanessa
1
Appelbaum, Deniz
1
Ardhana, W.
1
Ardhana, Welly
1
Arndt, Hans-Knud
1
Asiedu-Appiah, Felicity
1
Awan, Asif
1
Azer, Jaylan
1
Bajrami, Demush
1
Balozian, Puzant
1
Barn, Sukhbinder S.
1
Barrutia, José M.
1
Barton, Thomas
1
Batikas, Michail
1
Beier, Michael
1
Bekdache, Salwa
1
Bellini, Francesco
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
2
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->