López-Rodríguez, Sofía; Smith, N. Craig - 2023
societal contributions. However, corporate social responsibility (CSR) efforts often fail to have a significant positive impact … on consumers, with the result that the “business case” for CSR can prove elusive (Bhattacharya and Sen 2004; Smith 2008 …. This chapter presents an overview of research on consumer expectations about CSR initiatives, including CSR domains with …