Smith, N. Craig; Read, Daniel; López-Rodríguez, Sofia - 2018
known about the precise impact CSR has on consumers. It has been widely speculated that socially responsible behavior will … be subject to a halo effect whereby consumer awareness of one set of CSR actions (e.g., recycling) will influence their … perceptions of CSR performance in other areas (e.g., eco-friendly production) about which they have little or no information. Two …