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~person:"Soares, Ana Maria"
~subject:"Germany"
~subject:"Soziales Netzwerk"
~subject:"Virales Marketing"
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Germany
Soziales Netzwerk
Virales Marketing
Advertising effects
3
Social network
3
Social relations
3
Soziale Beziehungen
3
Viral marketing
3
Werbewirkung
3
Advertising
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Social Web
2
Social web
2
Werbung
2
Confidence
1
Group norms
1
Online social networks
1
Perceived enjoyment
1
Social capital
1
Social indentity
1
Social networking sites
1
Sozialkapital
1
Vertrauen
1
sociability and response to advertising
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social capital
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social status
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Soares, Ana Maria
Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jayawardhena, Chanaka
8
Jin, Ginger Zhe
8
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International journal of consumer studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of transnational management : the official journal of the International Management Development Association
1
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ECONIS (ZBW)
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1
Response to advertising on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Saved in:
2
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
3
From social to marketing interactions : the role of social networks
Soares, Ana Maria
;
Pinho, José Carlos
;
Nobre, Helena
- In:
Journal of transnational management : the official …
17
(
2012
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10009551262
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