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~person:"Sok, Phyra"
~subject:"Brand management"
~subject:"Business-to-business marketing"
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Sok, Phyra
O'Cass, Aron
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European journal of marketing : EJM
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ECONIS (ZBW)
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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
3
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
4
Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
Saved in:
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