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~person:"Solbach, Manuel C."
~person:"Wimmer, Konrad"
~subject:"Betriebswirtschaftliches Ziel"
~subject:"Marketing"
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Search: subject_exact:"Strategic management control"
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Betriebswirtschaftliches Ziel
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Solbach, Manuel C.
Wimmer, Konrad
Zerres, Christopher
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Performance Measurement im Arzneimittelmarketing : empirische Validierung von Performancetreibern im Marketing innovativer Arzneimittel und Darstellung der Ergebnisse in einem vert...
Solbach, Manuel C.
-
2000
Persistent link: https://www.econbiz.de/10001463889
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Integriertes Managementkonzept
Wimmer, Konrad
;
Eberl, Martina
;
Kratzer, Christoph
-
1997
Persistent link: https://www.econbiz.de/10000964746
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