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~person:"Solem, Birgit Andrine Apenes"
~subject:"Kundenzufriedenheit"
~subject:"Satisfaction"
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Kundenzufriedenheit
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Beziehungsmarketing
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Brand loyalty
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Brand management
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Consumer behaviour
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Customer integration
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brand value experience
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Solem, Birgit Andrine Apenes
Han, Heesup
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Ramakrishnan, Ruchika
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International journal of internet marketing and advertising : IJIMA
1
The journal of consumer marketing
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ECONIS (ZBW)
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Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
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2
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
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