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~person:"Sondhi, Neena"
~person:"Wedel, Michel"
~subject:"Frauen"
~subject:"Market research"
~subject:"Market segmentation"
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cluster analysis
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Sondhi, Neena
Wedel, Michel
Tkaczynski, Aaron
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Dolnicar, Sara
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Decker, Reinhold
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Schwaiger, Manfred
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Teichert, Thorsten
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Leisch, Friedrich
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Parsad, Chandan
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DeSarbo, Wayne S.
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Denizci Guillet, Basak
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Deshmukh, Arun Kumar
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Eusébio, Celeste
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Grewal, Rajdeep
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Haverila, Matti
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International journal of Indian culture and business management
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Journal of food products marketing
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Consumption of organic food products : an emerging market perspective
Sondhi, Neena
- In:
International journal of management practice : IJMP
10
(
2017
)
1
,
pp. 30-48
Persistent link: https://www.econbiz.de/10011723465
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2
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
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3
A cluster analysis approach to grouping Indian women professionals
Sondhi, Neena
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
8
(
2014
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10010400977
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4
Segmenting the urban Indian online buyer : an exploratory study
Sondhi, Neena
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10011472329
Saved in:
5
A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel
;
DeSarbo, Wayne
-
1994
Persistent link: https://www.econbiz.de/10000917393
Saved in:
6
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
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