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~person:"Song, Reo"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Videoindustrie"
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Song, Reo
Walls, W. David
14
Hennig-Thurau, Thorsten
13
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11
Kim, Sangkyun
10
Sedgwick, John
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Martin, Hugh J.
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European journal of marketing : EJM
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Journal of advertising research
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
The effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry
Kim, Junhee
;
Song, Reo
;
Kang, Wooseong
- In:
The journal of product innovation management : an …
39
(
2022
)
4
,
pp. 515-533
Persistent link: https://www.econbiz.de/10013332989
Saved in:
2
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
3
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
Saved in:
4
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
5
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Meyer, Jeffrey
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
6
The roles of cultural elements in international retailing of cultural products : an application to the motion picture industry
Moon, Sangkil
;
Song, Reo
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10010500728
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