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~person:"Sparks, Leigh"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
~subject:"Service innovation"
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Search: subject_exact:"Service-Dominant Logic"
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Consumer behaviour
Relationship marketing
Service innovation
Betriebliche Wertschöpfung
3
Konsumentenverhalten
3
Value creation
3
Beziehungsmarketing
2
Customer value
2
Football
2
Fußball
2
Kundenwert
2
Marketing theory
2
Marketingtheorie
2
Professional sports
2
Profisport
2
Service-Dominant Logic
2
Service-dominant logic
2
Sport organization
2
Sportmarketing
2
Sportorganisation
2
Sports marketing
2
consumer culture theory
2
sport
2
CSR value
1
Consumer value
1
Consumer-dominant logic
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Dienstleistungsmarketing
1
Kundenintegration
1
Logic
1
Logik
1
Marketing logics
1
Product-dominant logic
1
Services marketing
1
Social values
1
Soziale Werte
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charitable foundations
1
fan value co-creation
1
football
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Sparks, Leigh
Vargo, Stephen L.
12
Edvardsson, Bo
7
Lusch, Robert F.
7
Akaka, Melissa Archpru
4
Anke, Jürgen
3
Baglieri, Enzo
3
Busser, James A.
3
Drengner, Jan
3
Grönroos, Christian
3
Gummerus, Johanna
3
Horbel, Chris
3
Jonas, Julia M.
3
Lappalainen, Inka
3
Shulga, Lenna V.
3
Skålén, Per
3
Tronvoll, Bård
3
Tsiotsou, Rodoula H.
3
Aarikka-Stenroos, Leena
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Anagnostopoulos, Christos
2
Andreini, Daniela
2
Bai, Billy
2
Barrutia, José M.
2
Behnam, Mohsen
2
Bridges, Eileen
2
Brodie, Roderick J.
2
Cassia, Fabio
2
Chan, Eric S. W.
2
Chathoth, Prakash K.
2
Chiu, Weisheng
2
Corsaro, Daniela
2
Dai, Hua
2
Fang, Yu-Hui
2
Ferdinand, Augusty Tae
2
Fowler, Kendra
2
Furrer, Olivier
2
Grefen, Paul W. P. J.
2
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European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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Sport fans' roles in value co-creation
Kolyperas, Dimitrios
;
Maglaras, Georgios
;
Sparks, Leigh
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10012177391
Saved in:
2
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
3
Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations
Kolyperas, Dimitrios
;
Anagnostopoulos, Christos
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 702-719
Persistent link: https://www.econbiz.de/10011645897
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