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~person:"Spence, Charles"
~subject:"Food industry"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
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