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~person:"Spillecke, Dennis"
~subject:"Brand management"
~subject:"Business history"
~subject:"Value creation"
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Power brands : measuring, making, and managing brand success
Perrey, Jesko
;
Freundt, Tjark
;
Spillecke, Dennis
-
2015
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3., rev. ed.
Persistent link: https://www.econbiz.de/10010473211
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