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~person:"Staat, Matthias"
~person:"Wiesel, Thorsten"
~subject:"Bilanzielle Bewertung"
~subject:"Market segmentation"
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Bilanzielle Bewertung
Market segmentation
Kundenwert
15
Customer value
14
Beziehungsmarketing
8
Relationship marketing
8
Customer Value
4
Data Envelopment Analysis (DEA)
3
Market Partitioning
3
Product-Market Structuring
3
Theorie
3
Theory
3
USA
3
United States
3
Automotive market
2
Consumer behaviour
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Customer satisfaction
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Data envelopment analysis
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Efficiency Analysis
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Konsumentenverhalten
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Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
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Measurement
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Messung
2
Shareholder Value
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Shareholder value
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1
Betriebliche Finanzwirtschaft
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Betriebliche Wertschöpfung
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Brand equity
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Brand image
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Business process management
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Staat, Matthias
Wiesel, Thorsten
Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Bauer, Hans H.
2
Billett, Matthew T.
2
Hammerschmidt, Maik
2
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2
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Journal of marketing
1
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
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1
Customer equity : an integral part of financial reporting
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julián
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003684070
Saved in:
2
Customer-Value
-Analyse und Marktabgrenzung mittels DEA : eine Untersuchung im Automobilmarkt
Bauer, Hans H.
;
Staat, Matthias
;
Hammerschmidt, Maik
- In:
Marketingeffizienz : Messung und Steuerung mit der DEA …
,
(pp. 221-232)
.
2006
Persistent link: https://www.econbiz.de/10003393521
Saved in:
3
Analyzing product efficiency : a customer-oriented approach
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Staat, Matthias
-
2002
Persistent link: https://www.econbiz.de/10001662717
Saved in:
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