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~person:"Stafford, Marla Royne"
~person:"Zentes, Joachim"
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Stafford, Marla Royne
Zentes, Joachim
Pelsmacker, Patrick de
58
Gierl, Heribert
52
Eisend, Martin
48
Taylor, Charles Raymond
48
Okazaki, Shintaro
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Dens, Nathalie
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Kaiser, Harry M.
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Huh, Jisu
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Dwivedi, Yogesh Kumar
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Samiee, Saeed
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Laroche, Michel
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Pitt, Leyland F.
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Skiera, Bernd
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Law, Chun Hung Roberts
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Manrai, Ajay K.
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Journal of advertising
3
Journal of advertising research
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
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Internationales Management : Forschung, Lehre, Praxis
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Internationalisierung von Vertrieb und Handel
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
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Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
The service industries journal
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
33
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1
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
Saved in:
2
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
3
A stitch in time saves nine : redressing a (dis)service to advertising
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 276-293
Persistent link: https://www.econbiz.de/10013362310
Saved in:
4
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
5
The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
Saved in:
6
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
7
The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.
;
Stafford, Marla Royne
- In:
Advertising, promotion, and new media
,
(pp. 351-365)
.
2015
Persistent link: https://www.econbiz.de/10011708761
Saved in:
8
Pride, guilt, and self-regulation in cause-related marketing advertisements
Coleman, Joshua T.
;
Stafford, Marla Royne
;
Pounders, …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 34-60
Persistent link: https://www.econbiz.de/10012201577
Saved in:
9
Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
Saved in:
10
Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.
;
Stafford, Marla Royne
;
Andéhn, …
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10012301362
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