//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand management
13
Markenführung
13
Markenartikel
8
Consumer behaviour
7
Konsumentenverhalten
7
International marketing
5
Internationales Marketing
5
Brand image
4
Handelsmarke
4
Markenimage
4
Store brand
4
Einzelhandel
3
Retail trade
3
Deutschland
2
Digitalisierung
2
Digitization
2
Discounter
2
Discounters
2
Food retailing
2
Germany
2
Globalisierung
2
Globalization
2
Großbritannien
2
Innovation
2
Lebensmitteleinzelhandel
2
Marketing management
2
Marketingmanagement
2
New product development
2
Preiswettbewerb
2
Price competition
2
Probit model
2
Probit-Modell
2
Produktentwicklung
2
Spain
2
Spanien
2
United Kingdom
2
Welt
2
World
2
brand equity
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
Konferenzschrift
Aufsatz in Zeitschrift
8
Arbeitspapier
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
more ...
less ...
Language
All
English
8
Author
All
Steenkamp, Jan-Benedict E. M.
Phau, Ian
18
Sarkar, Abhigyan
18
Melewar, T. C.
17
Baumgarth, Carsten
16
Fetscherin, Marc
15
Keller, Kevin Lane
14
Khan, Imran
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Sarkar, Juhi Gahlot
13
Loureiro, Sandra Maria Correia
12
Guzman, Francisco
11
Rahman, Zillur
11
Schmidt, Holger J.
11
Christodoulides, George
10
Dawes, John
10
Ekinci, Yuksel
10
Ko, Eunju
10
Foroudi, Pantea
9
Han, Heesup
9
Kumar, Vikas
9
Merrilees, Bill
9
Romaniuk, Jenni
9
Trinh, Giang
9
Veloutsou, Cleopatra
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Gupta, Suraksha
8
Kaufmann, Hans Rüdiger
8
Paul, Justin
8
Roper, Stuart
8
Sattler, Henrik
8
Sreejesh, S.
8
Zarantonello, Lia
8
Burmann, Christoph
7
Davvetas, Vasileios
7
De Chernatony, Leslie
7
Fitzsimons, Gavan J.
7
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing and consumer services
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
2
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
3
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
4
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
5
Branding in the era of digital (dis)intermediation
Gielens, Katrijn
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10012134258
Saved in:
6
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
7
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
8
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->