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~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Markenführung"
~subject:"Store brand"
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Markenführung
Store brand
Brand
15
Markenartikel
15
Brand management
13
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6
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6
Handelsmarke
5
Brand image
4
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4
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English
14
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Steenkamp, Jan-Benedict E. M.
Keller, Kevin Lane
24
Baumgarth, Carsten
20
De Chernatony, Leslie
20
Fournier, Susan
20
Phau, Ian
20
Sarkar, Abhigyan
18
Sattler, Henrik
18
Burmann, Christoph
17
Esch, Franz-Rudolf
17
Melewar, T. C.
17
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Rahman, Zillur
13
Guzman, Francisco
12
Kapferer, Jean-Noël
12
Loureiro, Sandra Maria Correia
12
Olbrich, Rainer
12
Romaniuk, Jenni
12
Bruhn, Manfred
11
Ko, Eunju
11
Schmidt, Holger J.
11
Sharp, Byron
11
Trinh, Giang
11
Ahlert, Dieter
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Uggla, Henrik
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
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9
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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Best practices in international marketing
1
Brand management ; Vol. 4
1
ERIM report series research in management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing and consumer services
1
MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
14
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1
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
2
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
3
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
4
Branding in the era of digital (dis)intermediation
Gielens, Katrijn
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10012134258
Saved in:
5
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
6
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
7
The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L.
(
contributor
);
Pauwels, Koen
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003753974
Saved in:
8
Brand breakout : how emerging market brands will go global
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2013
Persistent link: https://www.econbiz.de/10009753378
Saved in:
9
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
10
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
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