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~person:"Stepanchuk, Tanja"
~person:"Whinston, Andrew B."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet-Marketing"
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Internet marketing
14
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14
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5
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3
Auktionstheorie
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Stepanchuk, Tanja
Whinston, Andrew B.
Dwivedi, Yogesh Kumar
23
Tucker, Catherine
23
Law, Chun Hung Roberts
22
Goldfarb, Avi
17
Rita, Paulo
16
Harrigan, Paul
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Skiera, Bernd
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Ko, Eunju
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10
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Information systems research : ISR
3
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3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
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ECONIS (ZBW)
14
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1
Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
Saved in:
2
Social media strategies in product-harm crises
He, Shu
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
Information systems research : ISR
29
(
2018
)
2
,
pp. 362-380
Persistent link: https://www.econbiz.de/10011880195
Saved in:
3
Two formulas for success in social media : learning and network effects
Qiu, Liangfei
;
Tang, Qian
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 78-108
Persistent link: https://www.econbiz.de/10011491405
Saved in:
4
Path to purchase : a mutually exciting point process model for online advertising and conversion
Xu, Lizhen
;
Duan, Jason A.
;
Whinston, Andrew B.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
Saved in:
5
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
Saved in:
6
Vertical differentiation and a comparison of online advertising models
Lin, Mei
;
Ke, Xuqing
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 195-235
Persistent link: https://www.econbiz.de/10009656111
Saved in:
7
Effects of the presence of organic listing in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Information systems research : ISR
23
(
2012
)
4
,
pp. 1284-1302
Persistent link: https://www.econbiz.de/10009718044
Saved in:
8
Price competition and endogenous valuation in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 566-586
Persistent link: https://www.econbiz.de/10009161346
Saved in:
9
Oligopolistic pricing with online search
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
3
,
pp. 111-141
Persistent link: https://www.econbiz.de/10008936859
Saved in:
10
Ex ante information and the design of keyword auctions
Liu, De
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Information systems research : ISR
21
(
2010
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10003967679
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