//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Stephen, Andrew T."
~type_genre:"Guidebook"
~type_genre:"Non-commercial literature"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
4
Werbewirkung
4
2007-2010
2
Feldforschung
2
Field research
2
Internet marketing
2
Marketing management
2
Marketingmanagement
2
Mobile Business
2
Mobile business
2
Online-Marketing
2
Psychology of advertising
2
USA
2
United States
2
Werbepsychologie
2
Advertising media
1
Market entry
1
Marketing theory
1
Marketingtheorie
1
Markteintritt
1
Multivariate Analyse
1
Multivariate analysis
1
Public relations
1
Sales promotion
1
Social Web
1
Social web
1
Verkaufsförderung
1
Viral marketing
1
Virales Marketing
1
Werbeträger
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Free
3
Undetermined
1
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Guidebook
Non-commercial literature
Thesis
Arbeitspapier
4
Graue Literatur
4
Working Paper
4
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
4
Author
All
Stephen, Andrew T.
Bauer, Hans H.
14
Nufer, Gerd
11
Galasso, Vincenzo
9
Nannicini, Tommaso
9
Huber, Frank
8
Penta, Antonio
8
Decarolis, Francesco
6
Franses, Philip Hans
6
Kaiser, Harry M.
6
Karlan, Dean
6
Zinman, Jonathan
6
Dekimpe, Marnik G.
5
Drengner, Jan
5
Geuens, Maggie
5
Pauwels, Koen
5
Russo, Antonio
5
Shakhgildyan, Ksenia
5
Soberman, David A.
5
Alan, Sule
4
Albers, Sönke
4
Chandon, Pierre
4
D'Annunzio, Anna
4
Facchini, Giovanni
4
Goldmanis, Maris
4
Gröppel-Klein, Andrea
4
Görtz, Gunnar
4
Johnson, Garrett A.
4
Klapper, Daniel
4
Luca, Michael
4
Margalit, Yotam
4
Motta, Massimo
4
Nakata, Hiroyuki
4
Neumann, Marcus M.
4
Sahni, Navdeep S.
4
Schwaiger, Manfred
4
Shelegia, Sandro
4
Srinivasan, Shuba
4
Wilson, Christopher
4
Aaker, Jennifer
3
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
4
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
2
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
3
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
4
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->