//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Straker, Karla"
~person:"Wölfle, Ralf"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Elektronischer Markt"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Electronic Commerce
18
E-commerce
17
Schweiz
9
Switzerland
8
Relationship marketing
7
Branchenentwicklung
5
Online retailing
5
Online-Handel
5
Sector development
5
Digitalisierung
4
Digitization
4
Distribution channel
4
Internet marketing
4
Online-Marketing
4
Vertriebsweg
4
Business network
3
Consumer behaviour
3
Digital channels
3
Emotion
3
Konsumentenverhalten
3
Prozessmanagement
3
Unternehmensnetzwerk
3
Betriebliches Informationssystem
2
Business intelligence system
2
Business process management
2
Channel management
2
Channels
2
Computer network
2
Computernetz
2
Customer relationships
2
Deutschland
2
Informationsmanagement
2
Meta-Analyse
2
Meta-analysis
2
Social Web
2
Social web
2
Welt
2
Workflow management system
2
Workflow-Management-System
2
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Working Paper
1
Language
All
English
5
German
2
Author
All
Straker, Karla
Wölfle, Ralf
Piller, Frank T.
12
Wirtz, Bernd W.
10
Ratten, Vanessa
8
Stormer, Henrik
8
Thaichon, Park
8
Hudetz, Kai
7
Leimstoll, Uwe
7
Quach, Sara
7
Schumann, Jan Hendrik
7
Chaffey, Dave
6
Smith, Alan D.
6
Theobald, Elke
6
Bauer, Hans H.
5
Civelek, Mustafa Emre
5
Karjaluoto, Heikki
5
Khosrowpour, Mehdi
5
Kumar, Vikas
5
Meier, Andreas
5
Muther, Andreas
5
Park, Jungkun
5
Usman, Osly
5
Weaven, Scott
5
Wrigley, Cara
5
Zhao, Jing
5
Alioski, Adrian
4
Bang, Nguyen
4
Bruhn, Manfred
4
Camilleri, Mark Anthony
4
Carlson, Jamie
4
Chung, Namho
4
Filieri, Raffaele
4
Frasquet Deltoro, Marta
4
Gallino, Santiago
4
Gao, Fei
4
Heinemann, Gerrit
4
Hjort, Klas
4
Hübner, Alexander
4
Konuş, Umut
4
Lee, Su-fang
4
more ...
less ...
Institution
All
Kompetenzschwerpunkt E-Business
2
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Arbeitsberichte der Hochschule für Wirtschaft FHNW
1
Business horizons
1
Journal of fashion marketing and management
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
2
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
3
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
4
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
5
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
6
Studien zum B2C-E-Commerce : eine Übersicht über empirische Studien mit Schwerpunkt Schweiz
Leimstoll, Uwe
;
Wölfle, Ralf
-
2009
Persistent link: https://www.econbiz.de/10003890576
Saved in:
7
Studien zum B2C-E-Commerce : eine Übersicht über empirische Studien mit Schwerpunkt Schweiz
Leimstoll, Uwe
;
Wölfle, Ralf
-
2010
-
2. Aufl.
Persistent link: https://www.econbiz.de/10008688707
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->