//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Straker, Karla"
~subject:"Electronic Commerce"
~subject:"Success factor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Success factor
Beziehungsmarketing
8
Relationship marketing
8
Digitalisierung
6
Digitization
6
E-commerce
5
Consumer behaviour
4
Distribution channel
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Social Web
4
Social web
4
Vertriebsweg
4
Digital channels
3
Emotion
3
Channel management
2
Channels
2
Customer relationships
2
Design Thinking
2
Design thinking
2
Disruptive Innovation
2
Disruptive innovation
2
Channel innovation
1
Collaborative filtering
1
Customer behavior
1
Customer emotion
1
Customer experience
1
Customer integration
1
Design
1
Design and emotion
1
Digital behavior
1
Digital behaviour
1
Digital channel
1
Direct marketing
1
Direktmarketing
1
Emotions
1
Establishing typology
1
Hierarchical relations
1
Industry relationship model
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Straker, Karla
Wirtz, Bernd W.
14
Piller, Frank T.
13
Homburg, Christian
11
Leimstoll, Uwe
7
Schumann, Jan Hendrik
7
Stormer, Henrik
7
Wiedmann, Klaus-Peter
7
Bauer, Hans H.
6
Chaffey, Dave
6
Dannenberg, Holger
6
Hudetz, Kai
6
Link, Jörg
6
Theobald, Elke
6
Zupancic, Dirk
6
Hippner, Hajo
5
Keuper, Frank
5
Khosrowpour, Mehdi
5
Kleinaltenkamp, Michael
5
Meier, Andreas
5
Muther, Andreas
5
Ratten, Vanessa
5
Riekhof, Hans-Christian
5
Schaller, Christian
5
Silberer, Günter
5
Smith, Alan D.
5
Wilde, Klaus D.
5
Wrigley, Cara
5
Alioski, Adrian
4
Bang, Nguyen
4
Civelek, Mustafa Emre
4
Hennig-Thurau, Thorsten
4
Hjort, Klas
4
Huber, Frank
4
Konuş, Umut
4
Lihotzky, Nikolai
4
Mangiaracina, Riccardo
4
Meyer, Anton
4
Moriuchi, Emi
4
Neslin, Scott A.
4
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Business horizons
1
Journal of fashion marketing and management
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
2
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
3
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
4
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
5
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->