//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Straker, Karla"
~subject:"Online-Marketing"
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Digitalisierung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Strategisches Management
Beziehungsmarketing
6
Digitalisierung
6
Digitization
6
Relationship marketing
6
E-commerce
4
Electronic Commerce
4
Internet marketing
4
Digital channels
3
Distribution channel
3
Emotion
3
Social Web
3
Social web
3
Vertriebsweg
3
Consumer behaviour
2
Customer relationships
2
Design Thinking
2
Design thinking
2
Disruptive Innovation
2
Disruptive innovation
2
Konsumentenverhalten
2
Channel innovation
1
Channel management
1
Channels
1
Customer emotion
1
Design
1
Design and emotion
1
Digital behavior
1
Digital behaviour
1
Digital channel
1
Emotions
1
Establishing typology
1
Hierarchical relations
1
Industry relationship model
1
Lieferantenmanagement
1
Online retailing
1
Online-Handel
1
Strategy
1
Supplier relationship management
1
Viral marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Straker, Karla
Hess, Thomas
8
Kreutzer, Ralf T.
8
Schallmo, Daniel
8
Ratten, Vanessa
7
Camilleri, Mark Anthony
6
Martínez-López, Francisco J.
6
Proff, Heike
6
Stepnov, Igor
6
Bergemann, Dirk
5
Bonatti, Alessandro
5
Becker, Wolfgang
4
Cennamo, Carmelo
4
El Sawy, Omar A.
4
Frankenberger, Karolin
4
Harwardt, Mark
4
Ko, Eunju
4
Mayer, Hannah
4
Pommerening, Corinna
4
Reiter, Andreas
4
Schmidt, Markus
4
Schumann, Jan Hendrik
4
Voigt, Kai-Ingo
4
Williams, Christopher A.
4
Wrigley, Cara
4
Zhao, Jing
4
Adhiatma, Ardian
3
Alt, Rainer
3
Amandeep Singh
3
Appelfeller, Wieland
3
Bansal, Rohit
3
Bughin, Jacques
3
Darlin Apasrawirote
3
Dirsehan, Taşkın
3
Fachrunnisa, Olivia
3
Feldmann, Carsten
3
Fenton, Alex
3
Furr, Nathan
3
Gautier, Axel
3
Hanlon, Annmarie
3
more ...
less ...
Published in...
All
Business horizons
1
Journal of fashion marketing and management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
2
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
3
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
4
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->