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~person:"Strausz, Roland"
~subject:"Corporate reputation"
~type_genre:"Non-commercial literature"
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Strausz, Roland
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Collective brand reputation
Nocke, Volker
;
Strausz, Roland
-
2022
We develop a theory of collective brand reputation for markets in which
product
quality
is jointly determined by local …
Persistent link: https://www.econbiz.de/10013193845
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