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~person:"Sullivan, Helen W."
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Pharmaceuticals
Arzneimittel
5
Direct marketing
5
Direktmarketing
5
Advertising effects
4
Werbewirkung
4
prescription drugs
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Advertising
3
Pharmaceutical industry
3
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Sullivan, Helen W.
Aikin, Kathryn J.
5
Park, Jin Seong
5
Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Betts, Kevin R.
3
Limbu, Yam B.
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Health marketing quarterly
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
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1
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
2
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
3
Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.
;
Boudewyns, Vanessa
;
O’Donoghue, Amie
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
Saved in:
4
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
5
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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