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~person:"Sultan, Fareena"
~subject:"Marketing management"
~subject:"Online-Handel"
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Marketing management
Online-Handel
Brand management
2
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Sultan, Fareena
Ahlert, Dieter
5
Bauer, Hans H.
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Fritz, Wolfgang
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Wilke, Kai
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3
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Hermanns, Arnold
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Business horizons
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Journal of business research : JBR
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ECONIS (ZBW)
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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