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~person:"Sung, Yongjun"
~source:"econis"
~subject:"Confidence"
~subject:"Herkunftsbezeichnung"
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Confidence
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Sung, Yongjun
Diamantopoulos, Adamantios
13
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Westjohn, Stanford A.
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Corporate reputation review : an international journal
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
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1
Antecedents of nation brand personality
Song, Young-a
;
Sung, Yongjun
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
Saved in:
2
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
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