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~person:"Sung, Yongjun"
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Search: person:"de Gregorio, Federico"
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Sung, Yongjun
De Gregorio, Federico
12
de Gregorio, Federico
6
Cheong, Yunjae
5
Kim, Kihan
5
De Gregorio, Jose
3
Sturzenegger, Federico
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Cheng, I-huei
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Cheng, I.-Huei
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Chinchanachokchai, Sydney
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Choi, Jongsuk
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Jung, Jong-Hyuok
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Jung, Jong-hyuok
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Lee, Taejun David
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Marketing intelligence & planning
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The journal of brand management : an international journal
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1
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
2
Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
Saved in:
3
Understanding Attitudes Toward and Behaviors in Response to Product Placement
de Gregorio, Federico
;
Sung, Yongjun
- In:
International journal of advertising : the quarterly …
39
(
2010
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009976423
Saved in:
4
The Residual Impact of Avoided Television Advertising
de Gregorio, Federico
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10008395100
Saved in:
5
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
6
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
7
Non-student consumer attitudes towards product placement: Implications for public policy and advertisers
Sung, Yongjun
;
de Gregorio, Federico
;
Jung, Jong-Hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-286
Persistent link: https://www.econbiz.de/10008254089
Saved in:
8
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
Saved in:
9
Brand Placements in Korean Films, 1995 2003: A Content Analysis
Sung, Yongjun
;
Choi, Jongsuk
;
de Gregorio, Federico
- In:
Journal of international consumer marketing
20
(
2008
)
3-4
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008148328
Saved in:
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