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~person:"Svensson, Göran"
~subject:"SME"
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Search: subject:"Relationship marketing"
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SME
Beziehungsmarketing
30
Relationship marketing
30
Lieferantenmanagement
22
Supplier relationship management
22
Customer satisfaction
19
Kundenzufriedenheit
19
Confidence
16
Vertrauen
16
B-to-B-Marketing
11
Business-to-business marketing
11
commitment
10
satisfaction
10
trust
9
Arbeitszufriedenheit
8
Job satisfaction
8
relationship marketing
7
Selling
6
Verkauf
6
coordination
6
Norway
5
Norwegen
5
Satisfaction
5
South Africa
5
Südafrika
5
Trust
5
continuity
5
cooperation
5
Commitment
4
Dienstleistungsqualität
4
Economic satisfaction
4
KMU
4
Salespeople
4
Service quality
4
Verkaufspersonal
4
Zufriedenheit
4
business relationships
4
Canada
3
Dienstleistungssektor
3
Finland
3
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Svensson, Göran
Harrigan, Paul
7
Ibbotson, Patrick
5
Eggers, Fabian
4
Heinrich, Stephan
4
Kraus, Sascha
4
Laukkanen, Tommi
4
Mokhtar, Sany Sanuri Mohd
4
Ramsey, Elaine
4
Silver, Lars
4
Udayana, Ida Bagus Nyoman
4
Cegarra Navarro, Juan Gabriel
3
Farida, Naili
3
Fueglistaller, Urs
3
Gilmore, Audrey
3
Görgmaier, Dietmar
3
McMahon, Fiona
3
Md. Salleh, Salniza
3
O'Dwyer, Michele
3
Ong, Chuan Huat
3
Patterson, Paul G.
3
Ratten, Vanessa
3
Reijonen, Helen
3
Rowley, Jennifer
3
Schmitz, Gertrud
3
Segbers, Klaus
3
Thurasamy Ramayah
3
Vegholm, Fatima
3
Vrontis, Demetris
3
Zien Yusoff, Rushami
3
Abas, Zakaria Bin
2
Abdolvand, Neda
2
AlQershi, Nagwan
2
Anees-ur-Rehman, Muhammad
2
Beck, Johann
2
Beck, Norbert
2
Breuer, Matthias
2
Brunswig, Susanne
2
Brüning, Marc
2
Bürsner, Simone
2
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Published in...
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International journal of business excellence
1
International journal of procurement management
1
Journal of business-to-business marketing
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
4
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1
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Merwe, Michelle Caroline van der
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
2
A validation of META-RELQUAL under South African micro-enterprise banking customers
Mostert, Pierre
;
Zietsman, Mariette
;
Svensson, Göran
- In:
International journal of business excellence
18
(
2019
)
4
,
pp. 549-569
Persistent link: https://www.econbiz.de/10012145702
Saved in:
3
Validating trust and commitment as mediators between economic and non-economic satisfaction in Puerto Rican buyer-supplier relationships
Sosa Varela, Juan Carlos
;
Svensson, Göran
; …
- In:
International journal of procurement management
12
(
2019
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10012138468
Saved in:
4
Trust and commitment as mediators between economic and non-economic satisfaction in manufacturer-supplier relationships
Ferro, Carlos
;
Padin, Carmen
;
Svensson, Göran
;
Payan, …
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10011539306
Saved in:
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