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~person:"Swink, Morgan"
~subject:"Marketingmanagement"
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Marketing-manufacturing integration across stages of new product development : effects on the success of high- and low-innovativeness products
Song, Michael
;
Swink, Morgan
- In:
IEEE transactions on engineering management : EM
56
(
2009
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003853523
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