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~person:"Swoboda, Bernhard"
~person:"Tang, Xiaoyun"
~subject:"Deutschland"
~subject:"Markenführung"
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Deutschland
Markenführung
Brand architecture
3
Brand management
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Ability associations
1
Association attributes
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Swoboda, Bernhard
Tang, Xiaoyun
Balmer, John M. T.
31
Melewar, T. C.
12
Kernstock, Joachim
10
Foroudi, Pantea
7
Otubanjo, Olutayo
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Bang, Nguyen
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Chen, Weifeng
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Ind, Nicholas
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Sharifah Faridah Syed Alwi
6
Abratt, Russell
5
Brexendorf, Tim Oliver
5
Brunner, Christian Boris
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Burmann, Christoph
5
Greyser, Stephen A.
5
Mingione, Michela
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Sarkar, Soumya
5
Anisimova, Tatiana
4
Burghausen, Mario
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Dev, Chekitan S.
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Keller, Kevin Lane
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Langner, Tobias
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Redler, Jörn
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Suppliet, Moritz
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Tomczak, Torsten
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Urde, Mats
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3
Brunninge, Olof
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Cooper, Holly
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Foroudi, Mohammad Mahdi
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Gupta, Suraksha
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Hakenes, Hendrik
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Management international review : MIR ; journal of international business
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
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2
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
Saved in:
3
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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