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~person:"Swoboda, Bernhard"
~subject:"1987-2008"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Internationaler Markteintritt"
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1987-2008
International market entry
11
Internationaler Markteintritt
11
Einzelhandel
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Globalisierung
4
Globalization
4
Retail trade
4
Transaction costs
3
Transaktionskosten
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Deutschland
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E-commerce
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Electronic Commerce
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Germany
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Institutional economics
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Institutionenökonomik
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Internationalization speed
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KMU
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Online retailing
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Online-Handel
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SME
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Welt
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Auslandsinvestition
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Ausländische Tochtergesellschaft
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Bibliometrics
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Bibliometrie
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Bundling strategy
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Business start-up
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Cash-and-Carry-Markt
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Cash-and-carry wholesale
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Competitive advantage
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Corporate conversion
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Customer service
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Distance
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Diversity
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Dynamic capabilities
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Dynamische Kompetenzen
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E-commerce firms
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Empirical method
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Aufsatz in Zeitschrift
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Swoboda, Bernhard
Elsner, Stefan
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Zentes, Joachim
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Marketing : journal of research and management
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ECONIS (ZBW)
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Internationalisation of retail firms : state of the art after 20 years of research
Swoboda, Bernhard
;
Zentes, Joachim
;
Elsner, Stefan
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 105-126
Persistent link: https://www.econbiz.de/10003908020
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