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~person:"Swoboda, Bernhard"
~subject:"Customer satisfaction"
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Kundenwirkung von "Holographic Shopping", "Augmented Reality" und "Embodied Robots" im Handel
Swoboda, Bernhard
;
Fränzel, Nils
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 249-278)
.
2023
Persistent link: https://www.econbiz.de/10013555066
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2
Das Kundenalter als Einflussfaktor auf den Erfolg von Kundenbeziehungen im Handel : Analyse direkter und moderierender Effekte im Textileinzelhandel
Angerer, Thomas
;
Foscht, Thomas
;
Swoboda, Bernhard
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
4
,
pp. 397-417
Persistent link: https://www.econbiz.de/10003425802
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