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~person:"Swoboda, Bernhard"
~subject:"Internationales Marketing"
~subject:"Success factor"
~subject:"Werbung"
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Internationales Marketing
Success factor
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Brand management
24
Markenführung
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11
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11
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11
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11
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10
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Swoboda, Bernhard
Baumgarth, Carsten
11
Diamantopoulos, Adamantios
11
Huber, Frank
11
Völckner, Franziska
9
Steenkamp, Jan-Benedict E. M.
8
Wheeler, Alina
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Burmann, Christoph
7
Schaffmeister, Niklas
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Strebinger, Andreas
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Ahlert, Dieter
6
Batra, Rajeev
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Brunner, Christian Boris
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Dens, Nathalie
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Meffert, Heribert
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Pelsmacker, Patrick de
6
Sattler, Henrik
6
Schlegelmilch, Bodo B.
6
Schmidt, Holger J.
6
Septianto, Felix
6
Srivastava, R. K.
6
Steiner, Paul
6
Taylor, Charles Raymond
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Alden, Dana
5
Bauer, Hans H.
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Bruhn, Manfred
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Davvetas, Vasileios
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De Chernatony, Leslie
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Errichiello, Oliver Carlo
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Gierl, Heribert
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Hayes, Jameson L.
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Keller, Kevin Lane
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Ko, Eunju
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Ozsomer, Aysegul
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Romaniuk, Jenni
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Torelli, Carlos J.
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Zschiesche, Arnd
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Baetzgen, Andreas
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European retail research
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Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Handel und Internationales Marketing / Retailing and International Marketing
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Journal of business research : JBR
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Management international review : MIR ; journal of international business
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ECONIS (ZBW)
6
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Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
2
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
3
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
4
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
5
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
6
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
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