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~person:"Swoboda, Bernhard"
~subject:"Internationales Marketing"
~subject:"United States"
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Internationales Marketing
United States
Corporate reputation
12
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12
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Consumer behaviour
5
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Multinationales Unternehmen
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Swoboda, Bernhard
Bachmann, Ruediger
4
Ehrlich, Gabriel
4
Pollock, Timothy G.
4
Ruzic, Dimitrije
4
Durand, Rodolphe
3
Guidry, Ronald P.
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Jain, Sanjay
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Jensen, Michael
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King, Brayden G.
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Schwaiger, Manfred
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Yao, Xin
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Akhigbe, Aigbe O.
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Anbil, Sriya
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Ang, Tyson
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Barrage, Lint
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Beatty, Sharon E.
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Brieger, Steven A.
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Chiles, Bennett
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Cho, Charles H.
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Chyn, Eric
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Eberl, Markus
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Fan, Ying
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European retail research
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Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing / Retailing and International Marketing
1
Journal of international marketing
1
Management international review : mir ; journal of international business
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ECONIS (ZBW)
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Corporate reputation effects across nations : the impact of country distances and firm-specific resources
Swoboda, Bernhard
;
Huber, Cathrin
;
Schuster, Tassilo
; …
- In:
Management international review : mir ; journal of …
57
(
2017
)
5
,
pp. 717-748
Persistent link: https://www.econbiz.de/10011714526
Saved in:
2
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
3
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
4
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
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