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~person:"Szabó, László"
~person:"Zaltman, Gerald"
~subject:"Kompetenz"
~subject:"Verbraucher"
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Szabó, László
Zaltman, Gerald
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Editors' series in marketing
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Prentice-Hall Series in Economic Institutions and Social Systems
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The handbook of marketing research : uses, misuses, and future advances
1
Theories in marketing series
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ECONIS (ZBW)
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What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay
;
Zaltman, Gerald
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 33-48)
.
2006
Persistent link: https://www.econbiz.de/10003420100
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2
Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie
(
ed.
);
Zaltman, Gerald
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10013489935
Saved in:
3
Marketing, society, and conflict
Levy, Sidney J.
;
Zaltman, Gerald
-
1975
Persistent link: https://www.econbiz.de/10000051812
Saved in:
4
Metatheory and consumer research
Zaltman, Gerald
;
Pinson, Christian R.
;
Angelmar, Reinhard
-
1973
Persistent link: https://www.econbiz.de/10000556956
Saved in:
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